Our Approach:
+27 Rhum sought a redesign to better represent its premium, South African-crafted overproof rum. At White Paper Concepts, we embraced the challenge to create a label that balanced elegance with the bold spirit of their product.

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Through meticulous research into the brand’s heritage and the essence of its product, we designed a label that visually echoed their story. Inspired by the rich South African landscape and the artisanal craftsmanship that defines +27 Rhum, we developed a refined aesthetic, integrating modern typography with artistic elements that evoke the distinctiveness of the rum.

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Outcome:
The result was a striking label design that resonated with the brand’s luxurious appeal while honouring its South African roots. The new design not only met but exceeded the client’s expectations, helping +27 Rhum establish a strong visual presence in a competitive market.